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Why digital signage and mobility are the future of marketing
Alex Romanov By Alex Romanov When historians look back on this commercial and cultural period, they will likely describe it as a time when the barriers between the physical and digital experience...
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Is television the next mobile frontier?
Alex Romanov is founder/CEO of iSign By Alex Romanov Phenomenal mobile developments present dizzying opportunities for networking, shopping, and navigating, also marking communication milestones. With...
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Mobile can better loyalty and customer service
Alex Romanov is founder/CEO of iSign By Alex Romanov It has been said that where Google goes these days, people follow. So when Ian Carrington, Google’s director of mobile marketing, told an audience...
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Mac’s Convenience Stores pushes out offers to nearby mobile users to drive...
Mac’s Convenience Stores is rolling out push notifications to 1,400 locations enabling the company to deliver special offers and deals to nearby consumers. The program works via antennas that are...
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Boston bombing and Big Data: What can marketers learn from the tragedy?
Alex Romanov is founder/CEO of iSign By Alex Romanov As news of the Boston bombing continues to unfold, businesses, brands and government bodies are left with this question: Could we have done more...
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Mobile’s balancing act: ROI of respecting customer data privacy
Alex Romanov is founder/CEO of iSign By Alex Romanov Back in 1890, Boston attorney Samuel Warren and future U.S. Supreme Court Justice Louis Brandeis published one of the earliest-known warnings about...
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